Privacy policy

Privacy Policy

Last updated: October 9, 2026

At Horseford, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Horseford, operated by Main Street Limited (“Horseford”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects personal information when you visit https://horseford.com, place an order, contact customer support, interact with our advertising, or otherwise use our services.

We handle personal information in accordance with applicable privacy and data protection requirements, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”), where applicable.

Depending on your location, additional privacy rights and protections may also apply.

1. Personal Information We Collect

We may collect different categories of personal information depending on how you interact with our website and services.

Information You Provide

When you make a purchase, create an account, contact us, or interact with our services, we may collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Product selections and preferences

  • Personalization or customization details

  • Customer account information

  • Communications with our customer support team

  • Reviews, feedback, survey responses, and other information voluntarily submitted

Certain information is necessary to process and deliver your order. Other information may be provided voluntarily, depending on the service or feature you use.

Payment Information

Payments are processed using authorized third-party payment service providers.

Depending on your selected payment method, these providers may process:

  • Payment card details

  • Billing information

  • Transaction information

  • Payment status

  • Payment account identifiers

  • Information necessary for fraud prevention and payment verification

Horseford generally does not directly store complete payment card details. Sensitive payment information is handled by the relevant payment service providers according to their security and privacy practices.

Information Collected Automatically

When you visit or interact with Horseford.com, certain technical and usage information may be collected automatically, including:

  • IP address

  • Device type and model

  • Browser type

  • Operating system

  • Device identifiers

  • Approximate geographic location derived from IP address

  • Pages and products viewed

  • Referring websites and advertising sources

  • Date and time of website visits

  • Shopping cart activity

  • Website navigation and interactions

  • Cookie identifiers and similar tracking information

This information may be collected through cookies, pixels, analytics platforms, advertising technologies, and other similar tools.

2. How We Use Personal Information

We use personal information for legitimate business purposes, including operating our website, fulfilling customer orders, providing support, maintaining security, and improving our products and services.

Order Processing and Fulfillment

We may use your information to:

  • Process and confirm orders

  • Verify and process payments

  • Manufacture and prepare products

  • Produce personalized or custom-made items

  • Arrange shipping and delivery

  • Send order confirmations

  • Provide shipment tracking information

  • Handle returns, exchanges, refunds, and replacements

  • Respond to customer inquiries and complaints

Website Operations and Improvement

We may use information to:

  • Operate and maintain Horseford.com

  • Improve website usability and functionality

  • Understand customer preferences

  • Analyze website traffic and shopping behavior

  • Improve our products and customer experience

  • Identify and resolve technical issues

  • Develop new products, features, and services

Security and Fraud Prevention

We may process information to:

  • Detect and prevent fraudulent transactions

  • Verify suspicious orders

  • Protect customer accounts

  • Prevent unauthorized access

  • Maintain website and payment security

  • Enforce our terms and policies

  • Investigate suspected unlawful activity

  • Establish, exercise, or defend legal claims

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional emails and product updates

  • Inform customers about special offers and promotions

  • Measure advertising campaign performance

  • Analyze customer engagement

  • Improve advertising effectiveness

  • Create advertising audiences

  • Display advertising relevant to customer interests

Where consent is required, we will obtain the appropriate consent before using personal information for direct marketing or non-essential tracking activities.

You may opt out of marketing communications at any time using the unsubscribe link included in our promotional emails or by contacting us directly.

Unsubscribing from marketing communications does not prevent us from sending essential transactional messages concerning your orders or account.

3. How We Handle Personal Information

We aim to collect and process only the personal information reasonably necessary to operate our business and provide our services.

We take reasonable steps to ensure that personal information is:

  • Collected fairly and lawfully

  • Used for appropriate and disclosed purposes

  • Relevant and not excessive for its intended purpose

  • Maintained with reasonable accuracy

  • Protected against unauthorized access and misuse

  • Retained only for as long as reasonably necessary

  • Handled according to applicable legal requirements

Where required by applicable law, we will obtain consent before using personal information for a new or unrelated purpose.

We do not sell personal information to third parties for their independent marketing purposes.

4. Cookies and Similar Technologies

Horseford.com uses cookies and similar technologies to support website operations, improve performance, and measure advertising effectiveness.

Essential Cookies

Essential cookies may be used for:

  • Shopping cart functionality

  • Checkout operations

  • Payment processing

  • Security and fraud prevention

  • Authentication

  • Website functionality

  • Remembering essential session information

These technologies help the website operate correctly.

Analytics Cookies

Analytics technologies help us understand how visitors interact with our website.

They may collect information about website traffic, pages viewed, visitor interactions, and purchasing behavior.

We use this information to improve website performance and the customer experience.

Advertising Cookies

Where permitted, advertising technologies may help us:

  • Measure advertising effectiveness

  • Attribute purchases to advertising campaigns

  • Understand advertising engagement

  • Build advertising audiences

  • Improve advertising relevance

  • Optimize marketing campaigns

Where applicable law requires consent for non-essential cookies or tracking technologies, we will provide appropriate consent choices.

You may also manage certain cookies through your browser settings. Disabling some cookies may affect website functionality.

5. How We Share Personal Information

We may share personal information with trusted third parties when reasonably necessary to operate Horseford, fulfill orders, provide customer service, and maintain our business operations.

Ecommerce and Website Providers

Our online store operates using Shopify and related ecommerce technologies.

These providers may process customer information, order details, transaction records, and website activity when delivering their services.

Payment Service Providers

We may share relevant information with:

  • Payment processors

  • Payment gateways

  • Acquiring banks

  • Financial service providers

  • Fraud prevention services

  • Transaction verification providers

This information is used to process payments, verify transactions, and help prevent fraudulent activity.

Manufacturers, Fulfillment Partners, and Shipping Providers

To manufacture and deliver products, we may share necessary information with:

  • Manufacturing partners

  • Product customization providers

  • Warehouses

  • Fulfillment centers

  • Shipping companies

  • Postal services

  • Courier companies

Information shared may include:

  • Customer name

  • Shipping address

  • Telephone number

  • Email address where necessary

  • Order information

  • Product specifications

  • Personalization details

For personalized products, we may share the customization information necessary to manufacture the product correctly.

Technology and Business Service Providers

We may use third-party providers for:

  • Website hosting

  • Customer service

  • Email communications

  • Analytics

  • Advertising

  • Fraud prevention

  • Data storage

  • Cloud infrastructure

  • Technical support

  • Business administration

These providers may process information as necessary to perform services on our behalf.

Professional Advisers

Where necessary, we may disclose information to professional advisers, including accountants, lawyers, auditors, insurers, and financial advisers.

Legal and Regulatory Requirements

We may disclose personal information when reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to valid legal requests

  • Protect our legal rights

  • Investigate suspected fraud or unlawful activity

  • Resolve disputes

  • Protect customers, our business, or our services

Business Transfers

Personal information may be transferred as part of a business merger, acquisition, restructuring, financing, sale of assets, or similar transaction, subject to applicable legal requirements.

We do not disclose personal information to unrelated third parties without an appropriate business purpose, authorization, or other applicable legal basis.

6. International Data Processing and Transfers

Horseford operates an international online business and works with service providers, manufacturers, payment companies, technology providers, and fulfillment partners located in different countries.

As a result, personal information may be transferred to, stored in, or processed in locations outside Hong Kong.

These locations may have privacy and data protection requirements different from those in your country of residence.

Where personal information is transferred internationally, we take reasonable steps to protect the information and comply with applicable privacy requirements.

Depending on the circumstances, these steps may include:

  • Contractual protections with service providers

  • Confidentiality obligations

  • Appropriate security measures

  • Restrictions on how information may be used

  • Other reasonable safeguards

Our objective is to ensure that customer information remains appropriately protected regardless of where processing takes place.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected or to meet applicable legal and business requirements.

These purposes may include:

  • Processing and maintaining order records

  • Providing customer support

  • Managing returns and refunds

  • Maintaining accounting and tax records

  • Preventing fraud

  • Maintaining security

  • Complying with legal obligations

  • Resolving disputes

  • Establishing or defending legal claims

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

8. Your Privacy Rights

Depending on applicable law and your location, you may have certain rights concerning your personal information.

Access to Personal Information

You may request access to personal information we hold about you, subject to applicable legal requirements and exceptions.

Correction of Personal Information

You may request correction of inaccurate personal information.

Direct Marketing Opt-Out

You may request that we stop using your personal information for direct marketing.

We will process valid opt-out requests in accordance with applicable requirements.

Other Privacy Requests

Depending on the laws applicable to your information, you may have additional rights concerning the use, retention, deletion, or processing of personal information.

Requests will be assessed and handled in accordance with applicable requirements.

Nothing in this Privacy Policy is intended to restrict privacy rights that cannot legally be waived or limited.

9. Privacy Requests and Identity Verification

If you wish to exercise a privacy right or request information about how your personal data is handled, you may contact us at:

info@horseford.com

To protect customer information, we may need to verify your identity before responding to certain requests.

This verification helps prevent unauthorized access, disclosure, or modification of personal information.

We will review and respond to valid requests within the timeframes required by applicable law.

Where permitted by applicable law, reasonable administrative fees may apply to certain formal data access requests.

10. Marketing Communications

If you choose to receive marketing communications or we are otherwise permitted to send them under applicable law, we may contact you about:

  • New Horseford products

  • Promotional offers

  • Seasonal sales

  • Special discounts

  • Product releases

  • Relevant brand updates

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.

You may also request removal from our marketing communications by contacting info@horseford.com.

After unsubscribing, you may continue to receive necessary service-related communications, including:

  • Order confirmations

  • Payment confirmations

  • Shipping updates

  • Customer service responses

  • Account-related notices

  • Important service or legal notifications

These transactional communications are separate from promotional marketing messages.

11. Social Media and Advertising Platforms

Horseford may advertise products through social media networks, search engines, and other online advertising platforms.

When you interact with advertisements or social media services, those platforms may independently collect and process personal information according to their own privacy policies.

Where permitted by law, we may share limited customer or website interaction information with advertising providers for purposes such as:

  • Conversion tracking

  • Advertising measurement

  • Audience creation

  • Campaign optimization

  • Marketing performance analysis

Some advertising technologies may use cookies, pixels, or similar identifiers to measure interactions with our website.

Where consent is legally required, we will apply the appropriate consent requirements.

12. Security of Personal Information

We take reasonable technical and organizational measures intended to protect personal information against:

  • Unauthorized access

  • Accidental loss

  • Misuse

  • Unauthorized modification

  • Unauthorized disclosure

  • Unlawful processing

  • Destruction

These measures may include access controls, security monitoring, appropriate service-provider safeguards, and other reasonable security practices.

However, no website, electronic transmission, payment platform, or information storage system can be guaranteed to be completely secure.

We encourage customers to take appropriate precautions to protect their account information, devices, and passwords.

13. Children's Privacy

Horseford's products and services are intended for general consumers and are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If we become aware that personal information relating to a child has been collected unlawfully, we will take appropriate steps to delete or otherwise handle that information in accordance with applicable requirements.

Parents or guardians who believe that a child has submitted personal information to Horseford may contact us at info@horseford.com.

14. Third-Party Websites and Services

Horseford.com may contain links to websites or services operated by third parties.

These websites may have their own privacy policies, terms, and data handling practices.

We do not control the privacy practices or security measures of independent third-party websites.

We recommend reviewing the relevant privacy policies before submitting personal information to external services.

This Privacy Policy applies to personal information handled by Horseford in connection with our own website and services.

15. Automated Fraud Prevention and Security Checks

To protect customers and our business, we or our service providers may use automated systems to identify transactions that appear potentially fraudulent or high risk.

These systems may consider information such as:

  • Transaction details

  • Payment verification information

  • Device identifiers

  • IP address

  • Approximate location

  • Order history

  • Other relevant fraud indicators

These checks may help prevent unauthorized transactions, payment fraud, account misuse, and other suspicious activities.

Where applicable, customers retain any rights provided by law concerning automated processing.

16. Privacy Complaints

If you have concerns about the collection, use, disclosure, storage, or protection of your personal information, please contact our customer support team.

Email: info@horseford.com

We will review privacy-related concerns and work toward an appropriate resolution.

Where applicable, you may also have the right to submit a complaint to the Office of the Privacy Commissioner for Personal Data, Hong Kong (PCPD), or another competent privacy authority with jurisdiction over your complaint.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our products and services

  • Our business operations

  • Website technologies

  • Data processing activities

  • Service providers

  • Applicable legal requirements

  • Regulatory guidance

When changes are made, the updated version will be published on Horseford.com with a revised “Last updated” date.

Where required by applicable law, we will provide additional notice or obtain consent for relevant changes.

We encourage customers to review this Privacy Policy periodically.

18. Contact Information

If you have any questions about this Privacy Policy, the handling of your personal information, or your privacy rights, please contact us using the details below.

Business Information

Company Name: Main Street Limited

Company Registration Number: 79323348

Registered Address: 39/F THE CENTER, 99 QUEEN'S ROAD CENTRAL, HONG KONG

Customer Support Email: info@horseford.com

Website: https://horseford.com

For privacy-related requests, please include sufficient information for us to identify and respond to your inquiry.

Horseford is committed to handling customer information responsibly and maintaining a secure and trustworthy shopping experience.