Privacy policy

Privacy Policy

Last updated: September 2, 2026

This Privacy Policy describes how Horseford (“Horseford”, “we”, “us”, or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit Horseford.com, make a purchase, contact us, interact with our services, or otherwise communicate with us.

Horseford is operated by:

VilVid LT, MB
Company code: 306678473
Registered address: Chemijos g. 27C-62, LT-51332 Kaunas, Lithuania
Email: help@horseford.com
Website: Horseford.com

For purposes of applicable data protection law, including the General Data Protection Regulation (“GDPR”), VilVid LT, MB is the data controller of personal information processed through Horseford unless stated otherwise.

1. Personal Information We Collect

Depending on how you interact with Horseford, we may collect the following categories of personal information.

Information You Provide to Us

This may include:

  • First and last name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Product selections

  • Personalization or customization information

  • Account information, if customer accounts are available

  • Communications you send to our customer support team

  • Reviews, survey responses, or other information you voluntarily provide

Payment Information

When you make a purchase, payment information is processed by our payment service providers.

Depending on the payment method, this may include information such as your payment card details, billing information, transaction information, payment status, or payment account identifiers.

Horseford does not necessarily receive or store your complete payment card information. Payment information may instead be collected and processed directly by our payment service providers.

Information Collected Automatically

When you visit Horseford.com, certain information may be collected automatically, including:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Device identifiers

  • Approximate location derived from your IP address

  • Pages visited

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Shopping cart activity

  • Interactions with our website

  • Cookie and similar technology identifiers

We may collect this information through cookies, pixels, tags, analytics technologies, and similar tools.

2. How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Our Services

We process information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order confirmations and tracking information

  • Handle returns, refunds, exchanges, and complaints

  • Produce personalized or customized products

  • Provide customer support

  • Manage customer accounts

  • Communicate with you about your order

Operating and Improving Horseford

We may use information to:

  • Operate and maintain our website

  • Understand how customers use Horseford

  • Improve our products and services

  • Improve website functionality

  • Analyze sales and customer behavior

  • Detect technical problems

  • Develop new products, services, or features

Fraud Prevention and Security

We may process information to:

  • Detect and prevent fraud

  • Protect customers and our business

  • Verify transactions

  • Prevent unauthorized account activity

  • Protect the security of our website

  • Enforce our terms and policies

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional emails or other marketing communications

  • Inform you about new products, promotions, or offers

  • Measure advertising performance

  • Display advertising that may be relevant to you

  • Understand how customers interact with our advertising

Where consent is required by law, we will obtain your consent before carrying out such processing.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email or by contacting us at help@horseford.com.

Transactional communications relating to an existing order are not marketing communications and may continue even if you unsubscribe from marketing.

3. Legal Bases for Processing

Where the GDPR or similar legislation applies, we process personal information on one or more of the following legal bases:

Performance of a Contract

We process information where necessary to fulfill our contractual obligations to you, including:

  • Processing your order

  • Taking payment

  • Producing personalized products

  • Delivering products

  • Handling returns and refunds

  • Providing customer support related to your purchase

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • Preventing fraud

  • Protecting our website

  • Improving our products and services

  • Understanding business performance

  • Providing customer service

  • Establishing, exercising, or defending legal claims

Consent

We rely on consent where required, including for certain:

  • Marketing communications

  • Advertising technologies

  • Analytics cookies

  • Tracking technologies

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

Legal Obligations

We may process personal information when required to comply with applicable laws, including:

  • Accounting requirements

  • Tax requirements

  • Consumer protection laws

  • Regulatory requirements

  • Valid requests from authorities

4. Cookies and Tracking Technologies

Horseford uses cookies and similar technologies to operate the website and, where permitted, analyze usage and support advertising.

Cookies may include:

Strictly Necessary Cookies

These cookies are required for functions such as:

  • Shopping cart operation

  • Checkout

  • Security

  • Authentication

  • Payment functionality

These cookies generally cannot be disabled where they are necessary for the website to function.

Analytics Cookies

These cookies help us understand how visitors interact with our website, such as which pages they visit and how they navigate Horseford.

Advertising and Marketing Cookies

Where permitted and where appropriate consent has been obtained, these technologies may be used to:

  • Measure advertising effectiveness

  • Attribute purchases to advertising campaigns

  • Create audiences

  • Display relevant advertising

Where required by applicable law, non-essential cookies will not be activated until you have provided the appropriate consent.

You may be able to manage your preferences using the cookie banner or privacy settings available on Horseford.com.

You may also configure your browser to block or delete cookies, although some website functionality may be affected.

5. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share personal information with service providers and other parties where necessary to operate Horseford.

These may include:

Ecommerce Platform Providers

Our store may be operated using Shopify and related ecommerce infrastructure.

Shopify may process information relating to customers, transactions, website use, and orders in connection with providing its services.

Payment Providers

We may share information with payment processors, acquiring banks, payment gateways, fraud prevention providers, and other financial service providers to process and secure transactions.

Shipping and Fulfillment Providers

We may share information such as your:

  • Name

  • Shipping address

  • Telephone number

  • Email address

  • Order information

with warehouses, fulfillment partners, manufacturers, postal operators, and courier companies where necessary to produce, fulfill, and deliver your order.

For personalized products, relevant customization information may also be provided to the manufacturer or fulfillment partner responsible for producing the item.

Technology and Service Providers

We may use providers that assist us with:

  • Website hosting

  • Email delivery

  • Customer support

  • Analytics

  • Advertising

  • Fraud prevention

  • IT services

  • Cloud storage

  • Business administration

These providers may process information only to the extent required to provide their services, subject to applicable contractual and legal requirements.

Professional Advisers

Where necessary, information may be disclosed to:

  • Lawyers

  • Accountants

  • Auditors

  • Insurers

  • Financial advisers

Government and Legal Authorities

We may disclose information where reasonably necessary to:

  • Comply with applicable law

  • Comply with a court order or lawful authority request

  • Protect our legal rights

  • Investigate fraud or unlawful activity

  • Establish, exercise, or defend legal claims

Business Transactions

If Horseford or VilVid LT, MB is involved in a merger, acquisition, restructuring, financing transaction, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6. International Data Transfers

Some of our service providers, technology providers, payment providers, fulfillment partners, or other recipients may be located outside Lithuania or the European Economic Area (“EEA”).

As a result, personal information may be transferred to countries outside the EEA.

Where the GDPR applies and personal information is transferred to a country that has not been recognized by the European Commission as providing an adequate level of data protection, we will rely on appropriate safeguards where required.

These may include:

  • European Commission Standard Contractual Clauses

  • Applicable adequacy decisions

  • Other legally recognized transfer mechanisms

Where necessary, additional safeguards may also be implemented.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, fraud prevention, contractual, and regulatory requirements.

For example, certain transaction and accounting information may need to be retained for the period required under applicable Lithuanian or EU law.

The exact retention period depends on factors including:

  • The type of information

  • Why it was collected

  • Whether you have an ongoing relationship with us

  • Applicable statutory retention requirements

  • Potential legal claims

  • Fraud and security requirements

When personal information is no longer required, we may delete, anonymize, or otherwise securely dispose of it.

8. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

Under the GDPR, these may include the right to:

Access

Request confirmation as to whether we process your personal information and request a copy of that information.

Correction

Request correction of inaccurate or incomplete personal information.

Deletion

Request deletion of your personal information in circumstances where applicable law provides this right.

The right to deletion is not absolute. We may retain certain information where required by law or where we have another lawful basis to do so.

Restriction

Request that processing of your information be restricted in certain circumstances.

Data Portability

Request certain information you provided to us in a structured, commonly used, machine-readable format where the legal requirements for portability are satisfied.

Object

Object to certain processing based on our legitimate interests.

You also have the right to object at any time to the use of your personal information for direct marketing purposes.

Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Lodge a Complaint

You have the right to lodge a complaint with a competent data protection supervisory authority.

For VilVid LT, MB, the relevant Lithuanian supervisory authority is the State Data Protection Inspectorate of the Republic of Lithuania (Valstybinė duomenų apsaugos inspekcija).

You may also have the right to complain to the supervisory authority in the EU or EEA country where you live or work.

9. How to Exercise Your Rights

To submit a privacy request, contact:

help@horseford.com

Please clearly describe the request you wish to make.

We may need to verify your identity before completing certain privacy requests in order to protect your information from unauthorized disclosure or deletion.

We will respond to valid requests within the time limits required by applicable law.

10. Marketing Communications

If you subscribe to marketing communications, we may send you promotional messages concerning Horseford products, offers, or other relevant information.

You can unsubscribe from marketing emails at any time by:

Unsubscribing from marketing does not prevent us from sending communications necessary to:

  • Confirm orders

  • Provide shipping information

  • Provide customer service

  • Inform you about your account

  • Provide important legal or service-related notices

11. Social Media and Advertising Platforms

We may use social media and advertising platforms to promote Horseford.

When you interact with advertisements, social media pages, or embedded content, the relevant platform may independently collect and process information according to its own privacy policy.

Where legally permitted, we may provide limited information to advertising platforms for purposes such as:

  • Advertising measurement

  • Conversion tracking

  • Audience creation

  • Advertising optimization

Where required by law, these activities will be subject to appropriate consent or other legal requirements.

12. Security

We use reasonable technical and organizational measures intended to protect personal information against:

  • Unauthorized access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

You should take appropriate steps to protect your own account credentials and devices.

13. Children's Privacy

Horseford is not intended to collect personal information directly from children who are below the age at which they may legally provide consent to online data processing in their jurisdiction.

We do not knowingly collect personal information from children contrary to applicable law.

If you believe that a child has provided us with personal information unlawfully, please contact help@horseford.com.

14. Third-Party Websites

Horseford.com may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

15. Automated Decision-Making

We may use automated systems provided by payment, ecommerce, security, or fraud prevention providers to identify potentially fraudulent or high-risk transactions.

Where applicable law gives you specific rights regarding decisions based solely on automated processing that produce legal or similarly significant effects, those rights will remain unaffected.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business

  • Changes to our services

  • Changes to the technologies we use

  • Changes to our legal obligations

  • Regulatory requirements

The updated version will be posted on Horseford.com and the “Last updated” date at the top of this policy will be revised.

Where required by law, we will provide additional notice of material changes.

17. Contact Information

For questions about this Privacy Policy, our processing of personal information, or to exercise your privacy rights, contact:

VilVid LT, MB
Company code: 306678473
Chemijos g. 27C-62
LT-51332 Kaunas
Lithuania

Email: help@horseford.com
Website: Horseford.com